{"id":135,"date":"2019-12-09T03:13:43","date_gmt":"2019-12-09T03:13:43","guid":{"rendered":"https:\/\/tagrail.com\/blog\/?p=135"},"modified":"2019-12-09T03:14:30","modified_gmt":"2019-12-09T03:14:30","slug":"digital-retailing-in-store-road-to-sales","status":"publish","type":"post","link":"https:\/\/tagrail.com\/blog\/2019\/12\/09\/digital-retailing-in-store-road-to-sales\/","title":{"rendered":"Digital Retailing In Store &#8211; Road to Sales"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"810\" src=\"https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.19-PM-1024x810.png\" alt=\"\" class=\"wp-image-136\" srcset=\"https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.19-PM-1024x810.png 1024w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.19-PM-300x237.png 300w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.19-PM-768x608.png 768w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.19-PM-1536x1215.png 1536w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.19-PM-480x380.png 480w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.19-PM.png 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Tagrail process adopts from successful methodologies that has been used in car dealerships and does not reinvent the wheel when it comes to best practices. However there are two main differentiators in our sales process and they are<\/p>\n\n\n\n<p><strong>Transparent customer experience<\/strong><\/p>\n\n\n\n<ul><li>The process puts the customer at ease at every step of the interaction through efficient use of technology. All the necessary information about the vehicle (like specifications, videos, brochures, pricing) is available in the tablet.<\/li><li>Digitizing the process by capturing licenses, personal information and secure transmission to the CRM.<\/li><\/ul>\n\n\n\n<p><strong>Efficient Sales Process<\/strong><\/p>\n\n\n\n<ul><li>Sales person can easily interact with the Sales managers via secure messaging, present payment options, and provide quotes to the customers without leaving them at any point of the process.<\/li><li>Sales Managers can track the test drives, customer ups, be backs, time taken by each customer at the dealership.<\/li><li>Single point of entry and integration to CRM, Desking helps move the process faster.<\/li><\/ul>\n\n\n\n<p>A typical road to sale consists of the following steps. By having the  Tagrail Platform the salesperson will be at customer\u2019s side every step of the way and work interactively in closing the sale.<\/p>\n\n\n\n<p>Step 1: First Impression \u2013 Meet &amp; Greet<\/p>\n\n\n\n<ul><li>Up system and turn based rotation<\/li><\/ul>\n\n\n\n<p>Step 2: Building Trust<\/p>\n\n\n\n<ul><li>Provide Apple store experience<\/li><li>Professional Interaction<\/li><\/ul>\n\n\n\n<p>Step 3: Needs Assessment<\/p>\n\n\n\n<ul><li>Customer Interview<\/li><li>Referral Source<\/li><\/ul>\n\n\n\n<p>Step 4: Product Presentation<\/p>\n\n\n\n<ul><li>Sell the dealership<\/li><li>Sell the Brand &amp; Vehicle<\/li><li>Inventory Lookup<\/li><\/ul>\n\n\n\n<p>Step 5: Demonstrate A Vehicle<\/p>\n\n\n\n<ul><li>Test drive<\/li><li>Experience Capture<\/li><\/ul>\n\n\n\n<p>Step 6: Look at the Customer\u2019s Trade<\/p>\n\n\n\n<ul><li>Trade Walk through<\/li><li>Appraisal Presentation<\/li><\/ul>\n\n\n\n<p>Step 7: Provide Pencil Payment<\/p>\n\n\n\n<ul><li>Lease\/Retail\/Cash first pencil<\/li><li>Fuel Savings\/ Rebates presentation<\/li><\/ul>\n\n\n\n<p>Step 8: Close the Sale \u2013 Getting to Know Your Customer<\/p>\n\n\n\n<ul><li>Credit Evaluation, Soft Pull, Hard Pull<\/li><\/ul>\n\n\n\n<p>Step 8: Closing the Deal &#8211; Fielding Objections<\/p>\n\n\n\n<ul><li>Quoting Payments<\/li><\/ul>\n\n\n\n<p>Step 8: Closing the Deal &#8211; Commitment to Purchase<\/p>\n\n\n\n<p>Step 9: Turnover and Delivery<\/p>\n\n\n\n<p>One of the main elements in Tagrail digital retailing is keeping the human element at the center of the process. The human experience of guiding a customer through the purchase is aided by the Tagrail iPad app as easy click through modules. The end goal is a Shoulder-to-Shoulder experience between sales consultants and the customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"370\" src=\"https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.27-PM-1024x370.png\" alt=\"\" class=\"wp-image-137\" srcset=\"https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.27-PM-1024x370.png 1024w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.27-PM-300x108.png 300w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.27-PM-768x277.png 768w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.27-PM-1536x555.png 1536w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.27-PM-700x253.png 700w, https:\/\/tagrail.com\/blog\/wp-content\/uploads\/2019\/12\/Screen-Shot-2019-12-08-at-7.07.27-PM.png 1590w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Tagrail process adopts from successful methodologies that has been used in car dealerships and does not reinvent the wheel when it comes to best [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,6],"tags":[8,3,7],"_links":{"self":[{"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/posts\/135"}],"collection":[{"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/comments?post=135"}],"version-history":[{"count":2,"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions"}],"predecessor-version":[{"id":139,"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/posts\/135\/revisions\/139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/media?parent=135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/categories?post=135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tagrail.com\/blog\/wp-json\/wp\/v2\/tags?post=135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}