Art of Car Buying – Carvana Way
How can dealers improve their used car sourcing?
Author: Kiran Karunakaran
CEO@Tagrail
Refocus Your Dealership Marketing
This article was original posted here If you have been following the buzz words in automotive retail, chances are that you’ve heard about the importance […]
Digital Retailing – Headwinds and Tailwinds in Used Car market.
This post looks at strategies of Carmax and Carvana and gives pointers to dealerships on how digital retailing can help them to face the competition
Digital Retailing In Store – Road to Sales
The Tagrail process adopts from successful methodologies that has been used in car dealerships and does not reinvent the wheel when it comes to best […]
Digital Retailing in Dealer Show Room – Meet & Greet Process
In the next set of blogs we will start exploring the different steps in the road to sale. In our in store application we have […]
Seamless journey from Living room to Showroom
A digital retailing platform provides a seamless living room to showroom experience for your customers. Tagrail provides the dealerships with right tools for supercharging every […]
Competitive forces shaping automotive retail
In his seminal work on how competitive forces shape strategy[1], Michael Porter stated that, “ the essence of strategy formulation is coping with competition”. There […]
Digital Retailing — The ABC’s
ooking at the digital retailing options, it is very easy to get lost in the cacophony of feature/benefit pitches from the different vendors in this […]
Tagrail Digital Retailing Platform
Basic elements of a digital retailing platform is described in this blog post.
Digital Retailing & In Store Customer Journey
We are the sum total of our experiences. Those experiences — be it positive or negative — make us the person we are, at any […]