Digital Retailing — Missing Ingredient In Your Marketing Mix
As per the NADA statistics from 2018, total dealership advertising expenditures stand at $4.51 billion . Advertising expense as a percentage of the total gross stands […]
Author: Kiran Karunakaran
CEO@Tagrail
Digital Retailing & Real Time Personalization of the Shopping Experience
Digital retailing has moved from the passing fad phase and we are currently seeing it progressing into the mainstream at a much faster rate than […]
Digital Retailing — Scripting the customer journey.
The path to purchase is often filled with tidbits of interesting information which, if used correctly, can help the Digital Retailing platform(DR) tailor a personalized […]
Digital Retailing — Make Your Marketing Agile
Marketing is responsible for generating as many leads as possible in order for the Sales team to sell to more and more customers. A typical […]
Fit-bit like feedback for Sales
For many, that remarkable portable fitness guru, the Fitbit, has replaced the personal coach for motivating and encouraging higher levels of healthy performance. Spending on […]
An Ode to Negotiation
Have you tested the wind lately? It is now a headwind, that gentle breeze known as negotiation-free selling that first rippled lot flags in the […]